Bebeclub is the parenting and loyalty platform behind Bebelac, a Danone brand in Indonesia. Parents read about growth, nutrition, and digestion, collect points, and come back for programs built around their child’s development.
What I did
- Revamped the frontend of the existing site, including the pages for earning and redeeming points.
- Built the loyalty journey from scratch: the path that takes a member from sign-up to rewards.
- Built the minigames from scratch. They teach through play, such as one that walks parents through how the digestive system works.
- Worked in plain JavaScript with jQuery and Bootstrap, as part of the agency team at SALT (PT Ako Media Asia).
- Helped the mobile team when they needed extra hands, to speed up their development.
Note
The site has been redesigned again since my revamp in 2019–2020. The screenshot shows Bebeclub as it looks today.